Artificial intelligence (AI) is increasingly becoming part of business strategies across various sectors. In Indonesia, this development is reflected not only in the growing adoption of AI at the corporate level, but also in the rise of local startups building AI-powered solutions.
According to data compiled by Tech in Asia, at least 86 Indonesian AI startups have been identified across various industry sectors. The largest category consists of AI solutions for enterprise operations integration (enterprise AI) and business automation, followed by data analytics and big data, as well as fintech and risk analysis.
These findings indicate that Indonesia’s AI startup ecosystem is developing in an increasingly pragmatic direction. AI is primarily being used to help companies improve operational efficiency, manage data, accelerate workflows, and support business decision-making.
Most local startups have also emerged as providers of AI solutions for enterprise needs, ranging from customer engagement and data analytics to risk management. This shows that AI adoption in Indonesia is still largely driven by companies’ needs for greater productivity and digital transformation.
This trend is also in line with the level of generative AI (GenAI) adoption among companies in Indonesia. PwC’s The 28th Annual Global CEO Survey 2025 shows that GenAI implementation in Indonesia remains largely focused on operational and productivity-related areas.
Technology platforms are projected to see the highest level of GenAI adoption in Indonesia over the next three years, followed by business processes and workflows, product and service development, and employee development.
Meanwhile, the use of GenAI in core business strategy remains relatively low compared with levels across Asia-Pacific and globally. This suggests that companies in Indonesia still primarily view AI as a tool to improve efficiency and support operational processes before integrating it into their core business strategies.
Many companies in Indonesia are now implementing GenAI because of the benefits it is perceived to offer. According to PwC’s survey, the most widely experienced benefits include time efficiencies for both employees and company leaders. In addition, AI is beginning to contribute to increases in company revenue and profitability.
The growing demand for efficiency and digital transformation is making Indonesian AI startups increasingly relevant across various industries. AI is no longer viewed merely as an experimental technology, but is increasingly being used to help companies accelerate workflows, manage data, and improve service quality.
Beyond enterprise-focused solutions, fintech has emerged as another major area for AI adoption in Indonesia. Most local fintech startups use AI for credit scoring, fraud detection, risk management, and financial data analysis. This indicates that the financial industry is one of the sectors with the highest demand for AI, given its large volumes of data and the need for rapid decision-making.
Beyond these sectors, AI adoption is also beginning to grow in healthtech and agritech. The technology is being used for health symptom analysis, personalized healthcare services, smart farming, and agricultural and environmental monitoring.
Geographically, Indonesia’s AI startups remain highly concentrated in Jakarta. Around 87% of AI startups are based in DKI Jakarta, while the remainder are spread across West Java, Banten, East Java, and the Special Region of Yogyakarta.
DKI Jakarta’s dominance shows that the development of Indonesia’s AI startup ecosystem remains heavily concentrated in the capital. This is closely linked to Jakarta’s startup ecosystem, which is significantly more mature than those of other cities in Indonesia.
StartupBlink 2026 data shows that Jakarta accounts for around 86% of Indonesia’s total startup ecosystem score. Jakarta’s ecosystem score is approximately 14 times higher than that of Bandung, the second-ranked city, which accounts for 6.1%. This reflects the high concentration of startup activity in the capital.
This high concentration is consistent with findings from SMERU, which indicate that most startup players and support programs remain concentrated in Java and Bali, while other regions are relatively underserved. SMERU also highlights access to early-stage funding, incubators, accelerators, and talent development as important factors in building a startup ecosystem.
As Indonesia’s national economic center, Jakarta serves as a primary hub for investors, corporate headquarters, business networks, and digital talent. These conditions make it easier for AI startups to secure funding, develop products, and reach corporate markets, which are among the primary users of artificial intelligence technologies. Together, these factors ultimately encourage the majority of AI startups to build their businesses in Jakarta.
For reference, here is the complete list of AI startups in Indonesia:
